AFC%20General%20Trading
AFC%20General%20Trading ABOUT US

AFC General Trading, established in 2014

Over the past decade, the company has grown to become a trusted name in the trading sector, specializing in the supply of essential food commodities. In 2024, AFC General Trading celebrates its 10th anniversary, marking a decade of successful operations, expansion, and strong customer relationships.

AFC%20General%20Trading

Certified Company

NIF (Tax Identification Number): 2062662 - Djibouti

AFC%20General%20Trading

Experienced Team:

A team of professionals with extensive experience in the trading and food commodities industry.

Call Us On:(+253) 77368440
Our Mission

Our Mission

AFC General Trading aims to provide high-quality food commodities to meet the needs of the local and regional markets. The company is committed to ensuring reliable supply chains with direct manufacturing factories sourcing, competitive pricing, and exceptional customer service to foster long-term relationships with clients and partners. AFC operates in Djibouti, Ethiopia, and Somalia, utilizing strategic locations and market opportunities to serve diverse customer bases.

Values and Ethics:

Values and Ethics:

AFC General Trading is committed to conducting business with integrity, transparency, and social responsibility. The company strives to contribute positively to the local community and economy by supporting local suppliers and creating employment opportunities.

We exports food commodities to the following countries:

AFC%20General%20Trading

Djibouti

Focus: Ensure efficient logistics and distribution channels to deliver sugar, cooking oil, and rice from Djibouti to Ethiopia.

AFC%20General%20Trading

Ethiopia

Focus: Establish robust distribution networks to ensure timely and efficient delivery to wholesalers, retailers, and institutional buyers.

AFC%20General%20Trading

Somalia

Focus: Build strong relationships with local partners to penetrate the market effectively.

Product Supply Channels:

Dubai

  • Product: Cooking Oil.
  • Focus: Shorter lead times for delivery, ensuring a steady and timely supply of cooking oil to the markets served by AFC General Trading.

India

  • Product: Cooking Oil.
  • Focus: : Sourcing high-quality sugar and rice from these countries to meet the demand in Djibouti, Ethiopia, and Somalia. Brazil and India are key suppliers due to their competitive pricing and reliable production capabilities.

Brazil

  • Product: Cooking Oil.
  • Focus: : Sourcing high-quality sugar and rice from these countries to meet the demand in Djibouti, Ethiopia, and Somalia. Brazil and India are key suppliers due to their competitive pricing and reliable production capabilities.

Dubai

  • Product: Cooking Oil.
  • Focus: Shorter lead times for delivery, ensuring a steady and timely supply of cooking oil to the markets served by AFC General Trading.

India

  • Product: Cooking Oil.
  • Focus: : Sourcing high-quality sugar and rice from these countries to meet the demand in Djibouti, Ethiopia, and Somalia. Brazil and India are key suppliers due to their competitive pricing and reliable production capabilities.

Brazil

  • Product: Cooking Oil.
  • Focus: : Sourcing high-quality sugar and rice from these countries to meet the demand in Djibouti, Ethiopia, and Somalia. Brazil and India are key suppliers due to their competitive pricing and reliable production capabilities.
Market Focus

Market Focus:

AFC General Trading primarily serves the Djibouti, Ethiopia, and Somalia markets. The company targets various segments, including:

1
Retailers
2
Wholesalers
3
Supermarkets
4
Hospitality Industry
5
Government and Institutional Buyers
WORK PROCESS

How We Work!

AFC%20General%20Trading
AFC%20General%20Trading

Sourcing

Partnering with suppliers in Dubai, Brazil, and India for high-quality sugar, rice, and cooking oil, ensuring competitive pricing and reliable supply.

AFC%20General%20Trading

Logistics and Transportation:

Collaborating with trusted partners for safe, timely shipping, using Djibouti as a key hub for delivery to Ethiopia and Somalia.

AFC%20General%20Trading

Distribution:

Efficiently distributing commodities to wholesalers, retailers, and institutional buyers in Ethiopia and Somalia.

AFC%20General%20Trading

Customer Service:

Maintaining strong communication with clients, addressing needs and issues promptly to build long-term partnerships.

Product Supply Channels:

Business Activities:

Business Activities:

Partnering with reputable suppliers in Dubai, Brazil, and India to source highquality sugar, cooking oil, and rice.

Engaging in the wholesale and retail trading of these key food commodities within Djibouti, Ethiopia, and Somalia.

  • Careful Selection of Transport Partners: Collaborating with reliable and efficient transport partners to ensure the safe and timely delivery of products.
  • Careful Selection of Logistics and Handling Partners: Working with experienced logistics and handling partners to maintain the quality and integrity of food commodities during transit.
  • Long-standing Partnerships with Logistics and Transit Partners: Establishing and maintaining strong relationships with logistics and transit partners to ensure consistent and reliable distribution channels.

Providing excellent customer support to address the needs and concerns of clients, ensuring satisfaction and loyalty.

Financial Milestones:

  • 2019: AFC General Trading achieved a significant milestone with revenues reaching $7,574,988. This year marked steady growth and strong market presence in the region.
  • 2020: Despite the global challenges brought by the pandemic, AFC managed to sustain its operations with revenues of $5,262,265, reflecting a decline of 30.56%. The resilience and adaptability of the company during this period laid a foundation for future success.
  • 2021: Leveraging increased working capital, AFC saw a remarkable surge in revenues to $19,266,499, representing a growth of 266.05%. This growth was driven by strategic investments in supply chain infrastructure and expanded market reach.
  • 2022: Building on the momentum from the previous year, AFC’s revenues soared to $25,944,722, a 34.66% increase. The company’s focus on quality and customer satisfaction continued to pay off, solidifying its market leadership.
  • 2023: AFC General Trading celebrated its best financial year yet, with revenues hitting an impressive $41,862,834, marking a 61.36% growth. This achievement underscored the company’s capacity for sustained growth and its strategic role in the regional food commodities market.
Future Goals:

Future Goals:

Business Expansion to More East African Countries:

In the next five years, AFC General Trading plans to expand its operations to additional East African countries. This will include establishing new distribution centers and forming strategic partnerships to penetrate these markets effectively.

Increase in Company Goodwill and Brand Recognition Across Africa:

AFC aims to enhance its brand presence and reputation throughout the African continent. This involves targeted marketing campaigns, participation in trade shows, and building a strong digital presence.

Investing in Solutions to Decrease Market Gaps and Shipment Delays:

AFC will invest in advanced logistics solutions and technologies to streamline operations, reduce shipment delays, and address market gaps. This includes upgrading supply chain management systems and enhancing real-time tracking capabilities.

Increasing Customer Satisfaction Scales:

AFC is committed to continuously improving customer satisfaction by implementing feedback mechanisms, improving service quality, and ensuring prompt responses to customer inquiries and issues. The goal is to achieve higher customer satisfaction scores year over year.

AFC%20General%20Trading TEAM MEMBER

See Our Skilled Expert Team

AFC%20General%20Trading

Mahamed Garad

Head of Sales and Marketing
TESTIMONIALS
AFC%20General%20Trading CUSTOMER FEEDBACK

What Happy Clients Says
About Us?

AFC always delivers high-quality products on time. Their reliable service helps us keep our shelves stocked effortlessly.

Mohamed Farah

We trust AFC for consistent, top-grade ingredients. Their timely deliveries make all the difference for our kitchen operations.

Faysal Geddi

AFC’s competitive prices and dependable supply chain have boosted our business. They’re a key partner for us.

Abraham Khalil

Thanks to AFC, we meet our clients' needs efficiently. Their excellent logistics and support make them a pleasure to work with.

Hamda Ahmed